Google Ads
Google Ads that bring booked calls, not just clicks.
We run Google Ads for local businesses and measure the result that matters to you: phone calls, forms and booked appointments. Every dollar of ad spend is tracked back to a lead.
What we do for you.
You get the work below, run inside your own Google Ads account, with a monthly report on calls, leads and cost per booking.
Search campaigns
Ads for people who are searching for your service right now, grouped by service and area, with keywords chosen for buying intent and negative keywords to block wasted clicks.
Local Services Ads
For eligible categories such as many home services and legal services, we help with the Google verification and set up your Local Services profile so you can receive calls and booking requests.
Ad copy and extensions
Headlines and descriptions written around what your customers ask, plus call, location and sitelink extensions that give people more reasons to contact you.
Landing pages
A focused page for each campaign with one action: call, book or request a quote. Fast on mobile and consistent with the ad that brought the visitor.
Conversion tracking
Phone calls, form fills and bookings tracked in Google Ads and GA4, so you see which keywords and ads produce leads and not only clicks.
Remarketing
Ads that bring back visitors who looked at your site but did not contact you, within Google policy and with your approval.
Weekly optimization
Every week we review search terms, bids, budgets and ad performance, add negative keywords and move spend toward what produces leads.
Monthly reporting
A plain report with spend, leads, cost per lead and cost per booking, what we changed and what we plan next, followed by a short call.
What happens, and when.
The timing below is typical. Your market, your current accounts and your budget can move it.
Plan
We set goals, a budget range and the offer, and review your current Google Ads account if you have one.
Build
Tracking, landing pages and campaigns are built and tested before any money is spent.
Launch
Campaigns start on a controlled budget. We read real calls and leads before scaling.
Optimize
We move spend toward the searches that produce booked jobs and cut what does not.
What you pay, and for what.
Two separate costs, kept clear from the start.
Ad spend
Paid directly from your Google Ads account to Google. We never take a cut of it, and you can see every charge in your own account.
Our management fee
A monthly fee for planning, building, managing and reporting. See our pricing page for starting ranges. The exact figure is set in your proposal after the audit.
Who this is for.
- Businesses where one new customer is worth a lot of money.
- Services people search for when they need them, such as repairs, legal help or treatments.
- Teams that can answer or return leads quickly, or want automation to do it.
- Owners who want to see cost per booked call, not only impressions and clicks.
Common questions.
How much should I spend on Google Ads?
It depends on what a click costs in your area and how many jobs you want. The audit gives you a budget range based on your market. Ad spend is paid directly to Google.
How quickly will I get leads?
Search ads can bring calls and form fills within days of launch. The first weeks are for learning which searches and ads work best, so results usually improve as we optimize.
Do I own the Google Ads account?
Yes. The account, the tracking and the data stay in your name. We work inside it with access you can remove at any time.
Do you guarantee a number of leads?
No. Nobody can promise a fixed number of leads, because results depend on your market, your budget, your offer and how fast leads are answered. We commit to specific work every week and report the numbers openly.
Google Ads or local SEO, which should I choose?
Ads bring leads quickly and stop when the budget stops. Local SEO builds slowly and keeps working. Many clients start with ads for fast results, then add local SEO so they depend less on paid traffic over time.
Find out where your leads are slipping.
Tell us about your business. We will send back a short audit with the three fixes most likely to bring in more booked calls.
- Your Google Business Profile
- Your Google Ads account, if you have one
- Tracking of calls and form leads
- How fast new leads get a reply
Pair Google Ads with local SEO and automation.
Ads bring leads now, local SEO builds steady leads over time, and automation makes sure each one is answered fast.